ABOUT BEN BENNETT

Creative Director Ben Bennett is founder of BENNETT KREATIVE where he and his team conceptualize evocative, compelling, and financially successful cosmetic, skincare, hair care, and fragrance brands. Ben Bennett is recognized throughout the beauty industry for his ability to anticipate and set trends. His work is described as “highly inspired”, “boldly influential”, and “totally infectious”.

Looked to by a diverse roster of global clients, he has created influential and lucrative product concepts for some of the most visible brands on the market and is renowned for his ability to lead brands of every stage of development to distinct, relevant and potent identities.

ABOUT

BENNETT KREATIVE is a multi-disciplinary creative agency with a passion for building compelling beauty brands. Specializing in luxury product development, packaging and design, we think strategically and act artfully to create icons in the marketplace. With renowned creative director Ben Bennett at the helm, our consultancy provides intelligent solutions, direction and innovation throughout the branding and product development process. We believe in long-term goals and high aspirations.

The approach we take to positioning, identity and communication is visually focused and always inspired by our intimate understanding of modern lifestyles and the opportunities they afford. We create new paradigms and renovate existing ones.

CLIENTS

The Limited, Inc. Morgans Hotel Group Gap, Inc. Baby Gap Japonesque Studio Beauty Mix Capital Brands Youthology Shaklee Bath and Body Works American Girl/Mattel SLC Skincare

St. John Kolmar Laboratories Belli Cosmetics Jaqua Jaqua Girls for Target Peter Lamas CVS pharmacy Purebeauty White Barn Candle Company Kate Somerville Roberts Cosmetic Container Skinmarket

Paula Dorf Eye Majic Coca Cola ULTA I Am Beauty Aquiesse Express New Ways International Target Urban Outfitters Anisa International BeautiControl

SERVICES

CONCEPT DEVELOPMENT: • Identification of new beauty category opportunities • Presentation of new product and collection concepts • Identification of key items and product opportunities • Product design and development including essentials in formulation, fragrance, and packaging concepts BRANDING: • Collaboration on the vision and direction for brand image and packaging identity • Development of marketing & advertising concepts and collateral material • Focus on product positioning and brand extensions PRODUCT DEVELOPMENT: • Oversee all formulation and fragrance development • Work directly with cosmetic chemists • Develop and maintain budgets • Submit and manage testing requirements • Participate in component sourcing and costing • Manage ingredient decks requirements CREATIVE SERVICES: • Execution of creative design on all levels — from conception to production • Creative and art direction, graphic design, packaging, brand identity, and illustration • Image direction including photography and styling

CREATIVE DIRECTION: • Direction of imaging and styling of beauty initiatives with a focus on evoking the established brand platform • Overseeing visual communication of the brand via design, photography, collateral, and media TREND INTELLIGENCE: • Identification of lifestyle trends across categories • New concepts in product design, delivery, and innovation • Insight into related style industries, consumer groups, and lateral markets COLOR DIRECTION: • Analysis of cosmetic trends, color stories, and delivery flow - customized by brand, season, or product concept • Presentation of relevant cultural influences, current trends, and consumer profiling CUSTOM: • Every client need is different — you can utilize the services that work best for your organization • Consider BENNETT KREATIVE a complete creative and product development resource

IMAGING

Consistent with the BENNETT KREATIVE influence on design and branding, BENNETT KREATIVE PHOTOGRAPHY captures iconic imagery that evokes luxury and sensuality while maintaining a modern vision. BENNETT KREATIVE PHOTOGRAPHY has a well-earned reputation of creating images that enhance the DNA of a brand while engaging new consumers.

BENNETT KREATIVE PHOTOGRAPHY is a full-service prestige beauty photography studio that includes styling, creative direction, preproduction, photography and creative color retouching capabilities. We specialize in digital composition and post-production processes to represent your brand.

CONTACT

BENNETT KREATIVE
1715 18th Street
Santa Monica, CA 90404

office No. 310 396 3600
facsimile No. 310 396 3610
email. info@bennettkreative.com